Podcasts
UGC Revolution in online travel
i-level's Tom Dunn discusses the impact of user-generated content (UGC) on the online travel business with Celia Pronto, UK marketing director of STA Travel, Martin Verdon Roe, head of sales (UK) for TripAdvisor and James Dunford-Wood, co-founder of World Reviewer.
February 2008
Politics in the digital era
In this month's podcast, i-level's Oliver Newton talks digital politics with Katie Perrior, co-founder of iNHouse PR and media adviser to Boris Johnson, and Derek Wyatt, Labour MP for Sittingbourne and Sheppey and winner of the New Statesman New Media award for Best website for an Elected Representative.
October 2007
Mobile Advertising: More bang for your buck
This month, Oliver Newton from i-level talks to two representatives from the mobile advertising industry, Mark Slade, Managing Director of 4th Screen Advertising and Chris Bourke, Managing Director of Aerodeon. Putting aside the hype surrounding projected mobile advertising revenue, Bourke argues that the biggest brands on mobile are still being incubated and that strong growth is imminent.
September 2007
The MySpace myth debunked
Mark Chadwick, lead vocalist and Jon Sevink, fiddler of the legendary band the Levellers, debunk the MySpace myth. Despite confidently embracing digital technology the Levellers have stayed close to their core values. They argue that while gimmicks have always been around - whether it's a stunt on TV or radio, a free digital download or even just giving away your next concert ticket with a bag of chips - there's no way a band can create something out of nothing.
August 2007
IPTV: Not just TV on your PC
David Orman from Joost and Gary Knight from ITV explore the potential which IPTV offers both to consumers as well as advertisers. Both agree that freedom of choice and the opportunity to be in control of when they watch what they want to watch is the key benefit to consumers. Orman points out that advertisers will benefit from getting closer to consumer's tastes and preferences. Consumers in turn will no longer be pushed products which they're not interested in.
July 2007
In-game advertising: Hype over substance
Joshua Graff, Business Development Manager, Europe and Asia for Microsoft Massive and Ed Bartlett Vice President of IGA discuss the short-term future of In-Game Advertising as compared with online and other traditional media. Joshua argues that this form of advertising will grow faster than online because it is inherently different. "Our biggest vertical is the movie industry," he says. "We're not serving pop-ups with click-throughs".
June 2007
Does online advertising lack creativity?
Elliot Moss, Managing Director of 26-year old communications agency Leagas Delaney and Simon Lloyd, senior Creative at 6-year old digital agency Glue debate the creativity of digital advertising. Simon feels that earlier involvement by digital creatives allows greater collaboration, planning and ultimately a truly integrated idea for clients. Elliot is convinced more creatives will aspire to have their work appear in a digital medium “since it’s where the money is”.
April 2007
World Cup Special
In this month's World Cup” themed Leveller Podcast, we hear Neil Mackintosh, deputy editor of Guardian Unlimited discussing how online has changed the role of the journalist reporting on the World Cup; particularly the relationship with the reader. Neil reflects on his days as a traditional journalist and how different the medium is now, with blogging and email, which allows more immediate interaction with readers and listeners; and more of a dialogue/conversation.
June 2006
Podcasts and radio
We interview Christian O’Connell, breakfast DJ on Virgin Radio who thinks that webcasting and podcasting is a big step forward for radio; he also feels that free podcasts will be limited as the success of the Ricky Gervais venture has shown. Our second interview is with Brad Brevet, creator of www.ropeofsilicon.com a US movies and entertainment news website.
May 2006