Food for thought

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01/04/2008

In the blogosphere equivalent of taking a journalist to a slap-up meal at The Ivy, food and drink companies are turning to a new kind of blogger - those who'd do anything for a free lunch. New Orleans-based food blogger Blake Killian has set up SOOPZ, (www.blakemakes.com/soopz) his own network of around 300 fellow bloggers ('sooper heroes'). Companies send in multiple samples of new products and he'll distribute them to the team to review, and mention on their own blogs.