Google to integrate Video PPC results

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01/09/2007

-In attempts to evolve its service further, Google is looking to go beyond standard text ads when it comes to Pay per Click. Whilst already working with image ads, they are looking to integrate video ads within sponsored search results.

It may be that until this happens though, as Nicholas Fox, Google's group business product manager mentions, Google will tread the line between the appropriate and the flashy very "cautiously and slowly". The big question everyone is asking is: How will Google police these video ads and their content?

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