Turning Japanese
01/09/2007
According to Nielsen//NetRatings and www.multilingual-search.com- Yahoo! is the Number 1 engine in Japan, ahead of Google and MSN, but it may not be for the reason you think. More Yahoo! Japan users spend time on Yahoo!'s Auction site, than on its home page.
Interestingly enough, the primary use of Yahoo! in Japan is for Auctions (eBay is not a major competitor there), the main use of Google in Japan is for Search, and for MSN, it's email.
That's it for this month. For those who don't know we have moved into our new building in Great Titchfield Street, just off Oxford Street in the centre of London.
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